In the heart of London, motorsport enthusiasts were treated to two days of electric motorsport this past weekend. This was when the ABB FIA Formula E World Championship returned to the city. Since the formation of the partnership between SAUDIA and the all-electric series in 2018, SAUDIA has been the official partner of the series as well as the national flag carrier of the Kingdom of Saudi Arabia.
The Discover E-Zone was brought to the capital in the form of cutting edge digital activations combined with Saudi’s landscapes, landmarks, culture, and heritage in order to create an immersive experience for visitors. Using augmented reality, the airline was able to showcase underwater scenes of the Red Sea, Saudi Arabia’s unique flora and fauna, as well as 360-degree tours of AlUla, the airline’s dedicated SAUDIA area.